Rolla's

Storefront of Rolla's with colorful clothing display and blue exterior building.

The Rolla’s Fitzroy store gives spatial form to the brand’s world through a composed yet expressive interior. Confidence is carried with restraint, with colour, form and texture articulated within a clear and controlled spatial framework.

Folded jeans on wooden pedestals under soft lighting in Rollas-themed space.
Display of folded jeans and a hat in a Rollas-themed store setting.
Shelves filled with neatly stacked colorful jeans from Rollas collection.

Within a dense retail streetscape, the store establishes a clear and deliberate presence. Contrast with the surrounding context enhances street impact, marking the space as distinctly Rolla’s.

2022
Fitzroy, Wurundjeri Woi Wurrung Land

Floor Area

84m²

The full collection—encompassing denim, apparel and accessories—is presented with clarity and ease. A restrained visual language structures the layout, establishing consistency while allowing the space to adapt as collections evolve.

Colorful jeans displayed in a stylish Rollas store interior with wooden accents.

Details are informed by the product itself, with subtle references to Rolla’s logo and back-pocket stitching embedded within the interior. Warm timbers and natural finishes lend familiarity and tactility, reinforcing an authentic connection between brand and environment.

"Rollas clothing store showcasing neatly organized jeans and colorful pants on display racks."

Throughout the store, contrasts are carefully balanced—soft and hard, bold and restrained, organic and structured. Variations in material and tone articulate areas of differing intensity, creating depth and rhythm while keeping the focus on the clothing.

Clothing rack displaying denim vests and pants from Rollas collection in a modern store.
Folded Rollas jeans in various shades displayed on a wooden table.
"Two white Rollas garments with black stitching hang on wooden hangers in a minimalist setting."
Modern dressing room with illuminated mirror and stool, part of Rollas design.
Racks of colorful pants in a stylish boutique, part of Rollas.

The Fitzroy store establishes a clear spatial foundation, reflecting the brand’s identity and supporting future growth. It is a framework designed to extend across new locations with coherence, longevity and restraint.

  • A person in a white dress holds red flowers, part of the Rollas series.

For Rolla's, our work has ranged from standalone destinations in Fitzroy and Brighton (VIC) to concession spaces within David Jones at Bourke Street, Melbourne (VIC); Elizabeth Street, Sydney (NSW); Kotara (NSW); Pacific Fair (QLD); and Queens Plaza (QLD). Each store interprets the brand’s DNA through its own context, balancing consistency with subtle variation to create a family of spaces connected by a shared identity.

Credits

Photography: Sharyn Cairns
Contractor: Storepro