A showroom that elegantly encapsulates the the Lux FX experience. A recognisable and memorable face for the business that engages the curiosity and imagination of their clientele.

Lux/​fx is an inno­v­a­tive com­pa­ny that above all else aims to cre­ate spaces of excite­ment and won­der through light­ing spec­i­fi­ca­tion and design. It was impor­tant to the client that these qual­i­ties were inher­ent in the exe­cu­tion of the retail expe­ri­ence, and that the range of prod­ucts appealed to all design­ers; from land­scape, archi­tec­tur­al and inte­ri­or design­ers, to light­ing spe­cial­ists and engineers.

Lux/fx’s diverse oper­a­tional require­ments are a fun­da­men­tal aspect of the brand; for­mal and infor­mal set­tings, pub­lic and pri­vate spaces embrace the diverse require­ments of clients and staff alike. 

Colling­wood, Woi­wur­rung Land

Floor Area


Inspired by the sem­i­nal work of Le Cor­busier and his Poly­chromie Archi­tec­turale, we have used a com­bi­na­tion of light, colour and form to cre­ate a space that cap­tures the curios­i­ty and imag­i­na­tion of Lux/​fx clien­tele, while at the same time express­ing the cre­ativ­i­ty, qual­i­ty, and ini­tia­tive of the brand. The ground floor has been designed as a sequence of coloured archi­tec­tur­al motifs that when viewed togeth­er cre­ate a space rem­i­nis­cent of a sur­re­al­ist land­scape, engag­ing with and cel­e­brat­ing the light­ing prod­ucts on display.

The show­room embraces its main-road loca­tion, with dream­like, whim­si­cal scenes and a palette of bold, pri­ma­ry colours invit­ing intrigue from both pedes­tri­ans and fast-paced traf­fic alike. 

Colour has been used as a con­struc­tion mate­r­i­al to enhance per­cep­tion and cre­ate liv­ing atmos­pheres that cre­ate uni­ty and clas­si­fy’ the prod­ucts. From the broad­est ges­tures to the small­est details, each ele­ment of the design has been care­ful­ly con­sid­ered to show­case the prod­ucts in a dynam­ic and engag­ing man­ner. The show­room is bright, bold, and con­fi­dent — just like Lux/​fx.

The show­room turns the con­cept of pub­lic and pri­vate space inside out, with the dra­mat­i­cal­ly lit inte­ri­or act­ing as the pub­lic face of the grow­ing Aus­tralian brand. The inte­ri­ors depict minia­turised pub­lic spaces and archi­tec­tur­al ele­ments, with vibrant colours high­light­ing the play­ful forms as indi­vid­ual objects with­in the space. Each ele­ment is con­sid­er­ate­ly detailed to demon­strate the spe­cialised appli­ca­tion of the light fit­tings across a range of sce­nar­ios. This tech­nique offers clients a new per­spec­tive, enabling them to engage with the tech­ni­cal appli­ca­tion of the prod­uct in a sur­re­al and won­der­ous way. 

Lux/​fx cus­tomers have devel­oped a deep appre­ci­a­tion of the company’s design sto­ry, and what dri­ves the team to keep push­ing designs into new and engag­ing ter­ri­to­ries whilst main­tain­ing the qual­i­ty and aes­thet­ic that the brand is known for. These qual­i­ties have been inte­grat­ed through lit­er­al and metaphor­i­cal expres­sions, result­ing in a space that trans­lates Lux/fx’s brand per­son­al­i­ty in built form.

In response to this show­room, where pri­ma­ry colours meet pri­ma­ry forms and the con­fi­dent use of colour is as func­tion­al as it is evoca­tive, we were unan­i­mous: it is a high­ly suc­cess­ful, sur­pris­ing­ly nuanced project. Its post-Mod­ern or ear­ly Mem­phis – move­ment aes­thet­ic cre­ates a sur­re­al effect, par­tic­u­lar­ly the col­lec­tion of large 3D archi­tec­tur­al motifs on the ground floor. The bold colour-block­ing of the columns, spheres and cubes ini­tial­ly appears sim­plis­tic, but is in fact strate­gi­cal­ly craft­ed to clev­er­ly show­case the cut­ting-edge col­lec­tion of light­ing brands and prod­ucts with­in. Such orig­i­nal design reflects the inno­v­a­tive Lux FX brand and its clien­tele of design pro­fes­sion­als, who will appre­ci­ate the nuanced lay­er­ing of non-pri­maries, the bur­gundy, pinks and pas­tel yel­lows, and the play of light and shad­ow upon them.”