Standing Room

Standing Room in Fitzroy North captures the character of a traditional espresso bar, infused with the heritage of its home in the Gladstone Buildings and the warmth of a very well-made coffee. A place you want to frequent.

Corner view of "Standing Room" in a historic building, showcasing large windows and elegant architecture.

Modern wooden table and bench casting shadows with "Standing Room Coffee" text visible on the floor.

Building on its successful business across the city, this new location would realise new food and retail aspirations for the brand. Our client’s vision for Standing Room was to create a café that felt intimate and established within the coffee-conscious inner north. With an expanded menu and a location known for its on-trend casual dining, the opportunity was here to craft a timeless neighbourhood café—get that wrong in Melbourne, and you’ll soon hear about it.

2022
Fitzroy North, Wurundjeri Woi Wurrung Land

Patrons

22pax

Floor area

114m²

The shopfront, with its large windows and Victorian boom-style heritage context, allows Standing Room to showcase its growing retail offer to the everyday passerby, whether they are tramming, cycling, driving or wandering by.

Modern minimalist cafe interior from "Standing Room" with wooden furniture and tiled walls.

"Standing Room: modern cafe interior with wooden shelves, coffee bags, and stylish lighting."

We used the site’s narrow plan and dual entries to our advantage, creating a flow that guides customers through the retail space before leading them to internal and external dining areas.

An elongated coffee bench, punctuated by curved glass food displays, adds a theatrical backdrop, while a large standing table reminiscent of an authentic espresso bar basks in natural light. The design fosters a bustling atmosphere and encourages interaction between staff and patrons, creating an immersive and inclusive coffee culture.

Modern cafe interior with wooden shelves and table from "Standing Room" project.

Modern cafe interior with minimalistic design featuring wooden stools and tiled walls, part of Standing Room.

Bread and cookies displayed on a wooden table in the "Standing Room" series.

Our goal for Standing Room was simple: to create a space that draws people in, fosters conversation, and encourages return visits. The essence of your favourite local.