Baker Bleu, Melbourne

Baker Bleu challenges the perception of bread as simply ‘ordinary’. It is elevated to be aligned with the values and principles on which the bread and pastries are made—as artisan—and therefore as art.

In four short years, Bak­er Bleu has estab­lished itself as a des­ti­na­tion for qual­i­ty sour­dough bread. With a strong empha­sis on a spe­cialised retail offer and an expand­ed menu, the space looks to re-engage exist­ing cus­tomers, attract local res­i­dents and pro­vide a new and excit­ing expe­ri­ence every visit.

Prahran, Woi­wur­rung Land

Floor Area


Util­is­ing a raw, min­i­mal, tex­tur­al aes­thet­ic, we have tight­ly focused the lens by which the prod­ucts are viewed — elim­i­nat­ing the ran­dom and instead cre­at­ing a rigid sys­tem by which to dis­play and increase over­all effi­cien­cies of the busi­ness oper­a­tion from bak­er through to serv­er. We have used the tight foot­print of the ten­an­cy to our advan­tage, cre­at­ing a flow of move­ment that takes the cus­tomer through the full offer­ing of fresh baked-goods and curat­ed pairings.

The space reflects the authen­tic­i­ty and qual­i­ty of the prod­uct, using mate­ri­als and ges­tures that feel famil­iar but are ele­vat­ed through the accen­tu­a­tion of space, sim­plic­i­ty, and detailed exe­cu­tion. With a strong and devot­ed cus­tomer base, it was impor­tant to express the essence of Bak­er Bleu and speak to their mot­to of Bread for Sharing’. 

The inte­ri­or is giv­en a con­tem­po­rary edge with a palette that includes nat­ur­al stone, stained tim­ber, rough cast ren­der and gal­vanised steel; mate­ri­als that speak to the indi­vid­u­al­i­ty of the bak­ery and that will pati­nate over time, adding char­ac­ter and personality. 

The mate­ri­al­i­ty of each retail dis­play has been designed to con­trast with the prod­uct it is dis­play­ing, there­fore high­light­ing the items avail­able for pur­chase. The space pro­vides Bak­er Bleu with the oppor­tu­ni­ty to entice cus­tomers, new and old, fur­ther into the fold. A place that exudes restraint, time­less authen­tic­i­ty, and character.

Unex­pect­ed mate­ri­als present through­out the space cre­ate tac­tile touch­points for retail cus­tomers. The van­tage point from every retail dis­play has been con­sid­ered, assur­ing a lay­ered and mul­ti­di­men­sion­al expe­ri­ence for every customer. 

Cir­cu­lar cut-outs in translu­cent vinyl offer care­ful­ly curat­ed views into the retail space and pro­duc­tion areas, play­ful­ly reveal­ing the activ­i­ty behind. This sense of explo­ration and dis­cov­ery engages patrons and keeps them com­ing back for more. Always hint­ing at some­thing beyond, Bak­er bleu is a reward for curiosity.


This win­ning bak­ery project is sig­nif­i­cant for the suc­cess of its inte­gra­tion of inte­ri­or and prod­uct. There is a great sense of util­i­ty about the place­ment and aes­thet­ics of the bak­ery prod­uct here – the inte­ri­or expe­ri­ence has struck a care­ful bal­ance between the min­i­mal­ism of fit­tings, fin­ish­es and mate­ri­als and the earthy aes­thet­ics of the actu­al baked goods as an inte­grat­ed pre­sen­ta­tion. In a set­ting char­ac­terised by indus­tri­al gal­vanised met­al and sleek min­i­mal­ism, the bread and oth­er prod­ucts impart a bal­anc­ing warmth. A high lev­el of detail­ing in the res­o­lu­tion of the inte­ri­or com­bined with excel­lent visu­al brand­ing has result­ed in a very resolved, mod­ern set­ting – specif­i­cal­ly designed for the prod­uct, easy to clean and serv­ing its core func­tion effec­tive­ly and expressively.