Jardan, Sydney

Modern interior with pink staircase and green sofa in Jardan Sydney design.

This multilevel showroom filters Jardan’s “beautiful yet relaxed” brand through the colour and light of Sydney. It’s a welcoming, comfortable space designed to draw in a new wave of customers.

Jardan Sydney storefront in a historic building with illuminated modern interior design elements.
Marble texture with the word Jardan, part of the Jardan Sydney collection.

The relocation of Jardan’s Sydney operations, from Rosebery to Oxford Street, provided an opportunity to attract a new retail customer base while maintaining a strong offer to architects and designers.

Taking our cue from the easy-going beauty central to the brand’s identity, we designed a showroom that feels less like a gallery and more like a home.

2017
Surry Hills, Gadigal Land

Floor Area

820m²

Larger furniture purchases typically come after multiple visits to a showroom, so we designed a space to support this – one that invites the crucial first visit and then compels those customers to return.

Modern wooden dining area with open shelving, part of the Jardan, Sydney project.
Modern living room with cozy decor and cactus plant, part of "Jardan, Sydney".
Modern living room interior with natural light and stylish furniture in Jardan Sydney.
Modern living room interior from Jardan, Sydney featuring elegant furniture and natural light.
Stylish living room interior from "Jardan, Sydney" featuring modern furniture and natural light.
Artists in a studio surrounded by paintings and art supplies for Jardan Sydney.
Child sitting on an adult's shoulders at the beach in Jardan Sydney.

The design of the Sydney showroom reflects this, with a colour palette inspired by art and design families connected to the local area – the likes of John Olsen and his daughter Louise, co-founder of Dinosaur Designs, and Brett Whiteley.

Three people in a stylish living room setting for Jardan Sydney.
Woman in patterned dress standing in a garden doorway for Jardan Sydney.
Colour palette reference for Jardan Sydney
Interior design with geometric lines and pastel colors from Jardan Sydney.

Our approach to colour here is perhaps most noticeable in the warm pink of the central stairway. In plan, its sweeping curves describe a naïve heart-shape; in practice, its colour and warmth, and its organic, sculptural form, entice visitors to explore all three levels of the showroom.

Spiral staircase with pink walls in Jardan Sydney interior design.
Modern interior design with pink staircase and green sofa in Jardan Sydney.
Modern architectural skylight design featured in Jardan Sydney with blue sky view.
Modern interior scene from Jardan Sydney featuring a marble table and decorative bookshelf.
Modern kitchen interior with brass island and shelves in Jardan Sydney project.

The design of fittings, the generous use of natural timber and stone, and the merchandising of product to create domestic “rooms” within the larger space, create the impression of walking through a beautiful Sydney home.

For retail customers, there is a sense of aspiration in this, but aspiration that is within reach. And it provides a context where they can more easily visualise Jardan’s products in their own homes.

Modern kitchen design with wooden cabinets and art in Jardan, Sydney.
Modern interior design showcase with rugs and furniture at Jardan Sydney showroom.
Modern living room design in Jardan Sydney featuring green walls and contemporary furniture.

It also creates natural-feeling locations for interactions between customers and the sales team. They might sit with each other on a sofa to look through fabric swatches, for example, or perch at the long kitchen island bench with a freshly brewed espresso to sign a contract.

Modern interior design featuring wooden flooring and green accents in Jardan Sydney.
Ornate door handles with animal designs at Jardan Sydney showroom entrance.
Modern dining room with wooden furniture and large pendant lights in Jardan Sydney setting.

The new showroom represents a marked transformation of a building that had seen better days. Built in 1924, it had most recently accommodated a ground-floor bookshop with offices upstairs. A heritage overlay restricted significant external change, and engineering works were required to reinforce floors and walls, setting the stage for a completely reimagined interior architecture.

Workers inside a modern building under construction for Jardan Sydney with a circular skylight above.
Curved staircase construction in progress at Jardan Sydney with visible tools and materials.
Construction framework and beams under sunlight in Jardan Sydney architectural development.
Construction site interior with metal and wood structures, part of "Jardan, Sydney".
Construction progress of a modern staircase in Jardan, Sydney.
  • Two people working at desks in a modern, minimalist office space.
    Bright modern living room with large windows, marble tables, and a cozy white sofa.
  • Black and white photo of a corner storefront with a car parked nearby.
    Street view of a Jardan furniture store in a historic two-story building.
  • Black and white image of an unfinished room with windows and construction barriers.
    Modern living room with wooden desk, cozy chairs, and large vase of branches.
  • Person standing in a dimly lit room with large bright windows.
    Modern living room with gray sofa, wooden coffee table, and large windows with natural light.

Our work here has given Jardan an inspiring new home that proudly presents their brand and products to Sydney.

  • Red outlined map of the Arabian Peninsula including Saudi Arabia, Yemen, and surrounding countries.
    Silhouette of a man wearing a top hat and holding a cane.
  • Red, stylized letter "V" with sharp edges on a transparent background.
    Silhouette of a person throwing a javelin with a dynamic pose.
  • Red and black vector illustration of a stylized mouse with striped details.
    Silhouette of a person sitting in a lotus position, meditating.

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