Jardan, Brisbane

This new Brisbane showroom imbues the much-loved Melbourne furniture and homewares brand with the breezy, sun-kissed ambience of a classic Queenslander.

Locat­ed in For­ti­tude Valley’s won­der­ful James Street precinct, the first Bris­bane out­post for Jar­dan speaks direct­ly to its con­text, with design cues tak­en from the dis­tinc­tive local res­i­den­tial architecture.

Cus­tomers are drawn into a space that cel­e­brates the Queens­land way of life, and shows how Jardan’s prod­ucts fit per­fect­ly with it. Retractable glass walls blur the line between indoors and out, allow­ing cool­ing breezes to blow through the show­room and pro­vid­ing views to a ver­dant courtyard.

2015
For­ti­tude Valley, Jagera Land

Floor Area

206m²

Tim­ber wall pan­elling paint­ed in white and corn­flower blue, and tim­ber shut­ters also in blue, are imme­di­ate­ly famil­iar from the style and mate­ri­al­i­ty of weath­er­board homes seen in near­by streets.

The exist­ing build­ing pro­vid­ed a blank can­vas for us to shape a retail envi­ron­ment with an entire­ly new char­ac­ter. We removed walls between three adja­cent ten­an­cies, cre­at­ing space to accom­mo­date a series of inspi­ra­tional domes­tic set­tings, includ­ing liv­ing areas, bed­rooms and a kitchen. 

The lay­out fol­lows the strat­e­gy estab­lished in our oth­er designs for Jar­dan, where these invit­ing open rooms fos­ter a warmer, less trans­ac­tion­al rela­tion­ship between cus­tomers and sales staff.

Jardan’s Made for Life brand iden­ti­ty is unmis­take­able here, and the use of blue­stone for bench­tops and black­butt tim­ber for join­ery give a nod to its Vic­to­ri­an ori­gins. At the same time, this Bris­bane show­room is Queens­land through and through.

Media

Credits

Pho­tog­ra­phy: James Geer
Brand­ing: See­saw Studio

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